La Crosse, Wis.-based Kwik Trip’s coffee program is called Karuba Café, where customers can customize their drinks via the Karuba Gold machine, which makes lattes, mochas, Americanos, hot chocolates and teas. Drip coffee comes in House, Dark Roast, Columbian, Hazelnut, Decaf and an LTO flavor that rotates. Previous seasonal flavors have included Raspberry Lava Cake and Pumpkin Spice. Toasted marshmallow is a recent offering.
Kwik Trip switches out limited-edition Karuba Gold flavors every three to four months and notifies social media followers when a new flavor is launched. The company also welcomes suggestions on future flavors.
Also available are hot-water dispensers for the many varieties of tea and powdered cappuccino offered in KT stores.
Kwik Trip
Consumers reporting “very good” coffee quality: 51.2%