The coffee at Fort Worth, Texas-based Yesway convenience stores is roasted in small batches to ensure quality, consistency and freshness. It’s roasted weekly and sent to Yesway stores. “We strive to source exciting coffees from around the world to share with our customers,” says Chris Grady, coffee roaster, Yesway.
In 2020, Yesway introduced new cobranded fountain and coffee cups to showcase its two retail brands, and in 2021 began enhancing its coffee program with the expansion of the bean-to-cup machines in select Yesway and Allsup’s c-stores.
The chain is evolving its coffee program to meet its customers’ changing needs. With that in mind, it launched a premium roaster program targeted to its South Dakota and Wyoming locations. It features a premium roast, grind and hand-bag program. The reception has been well-received by customers. This summer, the chain will offer Yesway Rewards loyalty members 32-ounce fountain and 20-ounce coffee drinks for 89 cents and a free coffee on Fridays.
Yesway’s portfolio currently consists of 402 stores in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska, including most recently the Allsup’s convenience store chain.