Irving, Texas-based 7-Eleven is carefully executing a years-long strategy to update its consumer-facing technology. The long-term project began in 2017 when the chain updated its loyalty program and began testing delivery through the 7Now app in Dallas.

Since then, 7-Eleven has expanded delivery to markets across the United States, implemented scan-and-go checkout capability and improved its delivery offer with 7Now Pins, which allow consumers to have orders delivered just about anywhere.