Alimentation Couche-Tard’s Circle K is expanding both its consumer-facing technology and its delivery capabilities.
The Laval, Quebec-based company began testing third-party delivery in August in Houston. Instead of looking to delivery giants such as Uber Eats and DoorDash, Circle K turned to Austin, Texas-based Favor to manage its delivery. Favor operates in more than 100 Texas cities. Customers receive free delivery for the first 30 days, after which customers must pay a $3 delivery fee.
In September, Circle K enabled GetUpside, a digital platform that delivers cash-back offers to customers, creating an incentive for new customers to visit a station and existing customers to visit more often.
After the Houston delivery test, Circle K began offering delivery in less than an hour from 600 locations in Texas through its partnership with Favor.