High’s of Baltimore announced the beginning of a “digital reboot” in May. At the time, the company adopted Skip Checkout, a Salt Lake City-based scan-and-go mobile checkout company. The company finished rolling out Skip to 36 of its 48 locations within one month.
Skip was only the beginning of the chain’s reboot. The app adoption was followed by a loyalty and mobile payment function, courtesy of Portland, Maine-based ZipLine, in December. The partnership spawned High’s Rewards as the loyalty piece and Carroll Pay for the private-label payment program.
High’s implemented the strategy in response to consumer preferences, which show many prefer debit payment and “expect immediate rewards,” according to Noah Sanders, senior analytics and implementation manager for High’s.