As an established retailer, Altoona, Pa.-based Sheetz goes out of its way to disrupt itself before the competition can beat it to the punch.

Emily Sheetz, associate vice president in charge of strategy development and execution, is building an innovation incubator team. This team is charged with developing new ideas to take the company into new territory. This is not an empty gesture: Sheetz opened a tech and innovation hub last year in Pittsburgh to develop and test the transformative products and services the incubator team dreams up.

Sheetz has a history of innovation to build on, from implementing touchscreen and voice-activated ordering to building drive-thrus.

Sheetz develops, tests and implements new products and services in its technology and innovation hub at Bakery Square in Pittsburgh.