FARMINGTON HILLS, Mich. — The maker of 5-Hour Energy shots is releasing a 16-ounce carbonated energy beverage.
Farmington Hills, Mich.-based Living Essentials, maker of 5-Hour Energy, announced the new beverage Monday and is showing it at the National Beer Wholesalers Association (NBWA) convention in Las Vegas and the NACS Show in Chicago.
The canned drink comes in three flavors: Berry, Grape and Watermelon. The launch flavors represent the most popular energy shot flavors.
“5-Hour Energy is already a top three energy brand, so the addition of the 16-ounce carbonated beverage product is a natural progression,” CEO and Founder Manoj Bhargava said, adding it has a refreshing and light taste.
The drink will be distributed nationally via independent distributors and other channels, including convenience.