Alkaline88 Maker Collaborates With Shaq

New CMO leading marketing campaigns with NBA champ
Alkaline88 waters
Photograph courtesy of The Alkaline Water Co.

SCOTTSDALE, Ariz. — The Alkaline Water Co. has hired Tom Hutchison as the company’s chief marketing officer. As CMO, Hutchison will lead the company in developing and implementing market strategies, including new marketing campaigns and product collaborations with four-time NBA champion Shaquille O’Neal.

“Tom will be leading our company’s first-ever comprehensive, omnichannel marketing campaign with the legendary Shaquille O’Neal,” Alkaline Water President and CEO Ricky Wright said. “Combining Tom’s experience with Shaq’s unparalleled marketing prestige and business acumen is another huge step in building Alkaline88 into a household brand.”

Hutchison is a veteran of the consumer packaged goods (CPG) industry, most recently working as the vice president of marketing and consumer engagement at Sprouts Farmers Market, Phoenix, Ariz.

"I am absolutely thrilled to join the Alkaline88 team,” Hutchison said. “As a marketer, it's a dream to be able to work for a company with a true purpose and products that have such positive impacts on people's lives. Having a renowned talent and businessman like Shaq onboard with us will accelerate and deepen that impact. The team and board have built a fantastic foundation, and I'm blessed to be a part of the continued success and evolution of the company.”

Alkaline88’s new 2-liter Shaq Paq, a six-pack of the 8.8 pH balanced water, is the Scottsdale, Ariz., company’s first marketing collaboration with O’Neal. Alkaline Water's flagship product Alkaline88 is available in 75,000 stores across the United States. Its brands also include A88 Infused and A88 CBD.

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