WOODBURY, N.Y. — AriZona Beverages’ first foray into red tea is a new 20-ounce tall boy made with rooibos tea from South Africa.
The beverage is caffeine free, contains real sugar and 70 calories per serving. It contains four ingredients.
Native to South Africa, rooibos is made from the needles of an indigenous bush and is a mild tea with deeply red hues, AriZona Beverages said.
To honor rooibos tea’s South African heritage, AriZona has partnered with the Long Walk to Freedom Foundation to celebrate its efforts and to continue the message of Nelson Mandela, South Africa’s first democratically elected president.
A portion of each red tea sold will go toward the Mandela Education Program, an extension of Mandela’s desire to use children’s literacy to liberate the mind and free the next generation from poverty, AriZona Beverages said.
The project started in 2007 and continues with more than 200,000 children in the literacy focus daily. “The aim is to reach two million children daily, so we have a way to go yet,” said Princess Zaziwe Dlamini-Manaway, a granddaughter of Mandela.
The red tea’s suggested retail price is $1.
AriZona Beverages USA is a privately owned manufacturer based in Woodbury, N.Y. Its flagship brand, AriZona Beverages—a leading ready-to-drink tea company—produces AriZona Iced Tea, waters, juices, energy drinks, sports drinks and powdered tea mixes. The Vultaggio family, owners of AriZona, owns Hornell Brewing Co., which was founded in 1934 with origins in Hornell, N.Y.
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