Foodservice

Circle K Launches Beverage Subscription Program

Members pay $5.99 per month for one dispensed drink daily
Circle K coffees
Photograph courtesy of Circle K

LAVAL, Quebec Circle K has just started a Sip & Save beverage subscription program.

Members, who pay $5.99 per month, can select any one of convenience-store retailer Circle K’s beverages100% sustainably sourced coffee, one of the more than 20 Polar Pop flavors and the slushy drink Froster.

Frosters come in flavors including blueberry lemonade, Mandarin peach, Fanta light mango passionfruit and more traditional offerings such as Coca-Cola, Pepsi, Sprite, Mountain Dew, root beer, cream soda and others.

The Sip & Save program began rolling out nationwide May 5. With this beverage subscription, customers can get one dispensed drink a day, every day.

“We really see this an opportunity to drive traffic at a time that people are just starting to come out of the understandable cocoons that they’ve been in for the last 12-plus months,” Kevin Lewis, chief marketing officer of Alimentation Couche-Tard, Circle K’s parent company, told CNBC.

Circle K is Couche-Tard’s global c-store brand outside of Quebec. Couche-Tard's full network includes approximately 9,300 c-stores in North America, with more than 7,100 in the United States under the Circle K and Holiday Stationstores banners and approximately 2,100 in Canada under the Circle K, Mac's and Couche-Tard banners. In Europe, under the Circle K and other banners, Couche-Tard operates a retail network in Scandinavia, Ireland, Poland, the Baltics and Russia including more than 2,700 stores and unmanned automated fuel stations. And under licensing agreements, more than 2,200 stores operate under the Circle K banner in 15 other countries and territories (Cambodia, Egypt, Guam, Guatemala, Honduras, Hong Kong, Indonesia, Jamaica, Macau, Mexico, Mongolia, New Zealand, Saudi Arabia, the United Arab Emirates and Vietnam), which brings Couche-Tard’s worldwide total network of approximately 14,200 mostly Circle K-branded c-stores, of which approximately 10,800 offer motor fuel, in 26 countries.

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