SAN FRANCISCO -- Del Monte Foods has entered the energy beverage category with the launch of its first energy drink, Bloom Energy, which it said is formulated especially for women.
The fruit-filled energy drink is available in three refreshing flavors including wild berry, cran raspberry and mango passion fruit.
Bloom Energy, a Del Monte branded product, will be available in select markets across the country at most major retailers beginning this month in individual 10.5-oz cansmanufacturer's suggested retail price $1.00or four-packs$6.99 [image-nocss] msrp.
Barry Shepard, senior vice president of marketing and innovation for San Francisco-based Del Monte Foods, said, "Bloom Energy was specifically formulated to meet the lifestyle and nutritional needs of active women who are challenged to achieve a happy balance between work, family and self. Our goal is to provide women with a delicious alternative to the average caffeinated drink, while offering essential ingredients that will energize, refresh, and enable women to feel good about what they are drinking."
With the tagline "spread good energy," Del Monte looks to attract women in search of an alternative to traditional caffeinated beverages. One can of Bloom Energy has 100 calories, and is a convenient way to get a full serving of fruit, daily essential vitamins and nutrients. It delivers 100% of vitamin C and five B vitamins, and it is a good source of calcium and vitamin D. Bloom Energy is also naturally caffeinated with antioxidant-rich white tea extract.
"As more consumers are looking for convenient ways to incorporate the FDA-recommended daily serving of fruits into their diet, it is important for companies to address these needs," said Laura Molseed, registered dietitian for Del Monte Foods. "Products high in antioxidants are especially important because they help protect the body's cells from the damaging effects of 'free radicals' and are used to reduce the risk of diseases such as cancer and coronary heart disease."
Del Monte Foods is one of the country's largest and most well known producers, distributors and marketers of branded food and pet products for the U.S. retail market, generating approximately $3 billion in net sales in fiscal 2006. Its portfolio of brands includes Del Monte, StarKist, S&W, Contadina, College Inn, Meow Mix, Kibbles 'n Bits, 9Lives, Milk-Bone, Pup-Peroni, Meaty Bone, Snausages and Pounce.
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