NEW YORK — Mixer brand and ginger beer maker Fever-Tree has launched Blood Orange Ginger Beer. Fever-Tree partnered with bourbon brand Maker’s Mark to develop the beverage.
“Fever-Tree’s newest release was specifically designed to pair with the characteristics unique to bourbon, creating a delicious new take on the Kentucky Mule and expanding the brand’s award-winning ginger beer range for the first time,” the New York-based company said. “Fever-Tree’s Blood Orange Ginger Beer uses carefully and naturally sourced ingredients and combines the sweet characteristics from Italian blood oranges with the fiery, full-bodied taste of its signature ginger beer and a proprietary blend of three real gingers sourced for their distinctive flavor profiles.”
In line with all Fever-Tree mixers, this ginger beer is non-GMO certified and made with no artificial sweeteners or colors. It contains 35 calories per 6.8-ounce bottle, and “can be used to create a deliciously light and refreshingly long mixed drink that will change how people enjoy a traditional mule,” the company said.
“Replicating the success we’ve had adding flavors to our tonic range and reflecting our position as the No. 1 ginger beer brand in the U.S., we are delighted to innovate our ginger beer range to capitalize on the fastest-growing and largest spirits categories, which is why we’ve created a liquid that pairs perfect with bourbon, vodka and tequila,” said Charles Gibb, CEO of Fever-Tree USA. “Fever-Tree’s strength combined with category trends have created the perfect momentum for our Blood Orange Ginger Beer launch.”
Emma White, senior brand and innovation lead, added, “Our blood oranges are sourced from Italy as the sharp difference in temperatures between day and night creates the perfect climate. These optimal blood oranges are harvested between December to March to achieve their signature deep red blush that results in a bright, rounded and zesty profile with a juicy finish.”
Fever-Tree suggests the following recipe for a Blood Orange Kentucky Mule
- 1 part Maker’s Mark bourbon
- 3 Parts Fever-Tree Blood Orange Ginger Beer
- Garnish with juicy blood orange wedge
Add bourbon to a highball glass or mule mug, add ice and top with Blood Orange Ginger Beer. Garnish with blood orange wedge.
The suggested retail price (SRP) is $4.99 for a 6.8-ounce 4-pack.
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