Beverages

Malibu Launches RTD Cocktails

Canned drinks come in Pina Colada and Strawberry Daiquiri
Malibu Cocktails in a Can
Photograph courtesy of Malibu

NEW YORK — Malibu Cocktails in a Can are now in retailers nationwide. The ready-to-drink (RTD) cocktails are made with natural flavors and the brand’s signature Caribbean rum.

The drinks come in 12-ounce cans in Pina Colada and Strawberry Daiquiri flavors. Each has an ABV of 7%.

“We’re offering our consumers even more options within the growing ready-to-drink category, especially as they continue to meet with friends on the go, as well as outdoors, and are looking to bring their favorite cocktails along with them,” said Reshma Dhati, brand director of marketing for Malibu. “As the weather cools down, the new Malibu Cocktails in a Can let people sip in that sweet summer vibe (and our classic Caribbean rum) season to season, now in convenient ready-to-enjoy form.”

Malibu is a brand of Pernod Ricard USA, New York. The company’s leading spirits include Avion Tequila, Chivas Regal Scotch Whisky, Jameson Irish Whiskey, Kahlua Liqueur, Absolut Vodka and Plymouth Gin.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Want breaking news at your fingertips?

Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.

Related Content

Trending

More from our partners