Maverik and Coca-Cola are teaming up on a limited-edition collector Coke can as part of the convenience-store chain’s Happy Camper sweepstakes that will award one winner a 2022 Mercedes-Benz Sprinter cargo van, $20,000 and an America the Beautiful - The National Parks and Federal Recreational Lands Pass.
The can, available March 13, also celebrates the outdoors and honors Maverik’s adventure spirit, the Salt Lake City, Utah-based c-store chain said.
The sweepstakes is presented by Draper, Utah-based Swire Coca-Cola, which produces and distributes Coke and other beverages in 13 states.
“This is the second time Swire Coca-Cola has served as the presenting sponsor of Maverik’s biggest annual sweepstakes that turns loyal customer visits into amazing prizes, and we’re excited to stamp our cans with adventure this year,” said Katie Lattanzi, vice president, convenience retail at Swire Coca-Cola. “As the local bottler throughout much of the western United States, we’re proud to offer a can that fuels the adventurous spirit of those who enjoy the beautiful great outdoors.”
- Maverik is No. 21 on CSP’s 2023 Top 40 update of convenience-stores chains by total number of company-owned locations.
The Maverik Adventure Coke Can will be available while supplies last at all of the more than 400 Maverik stores in 12 states.
Maverik customers buying select Coca-Cola products, including the custom can, will earn bonus entries to the Happy Camper sweepstakes, which runs until Sept. 26. The winner will be randomly selected, and customers can win by entering Trail Points through their Maverik loyalty account.
The van includes a custom interior, kitchenette with cabinets, storage, sink, countertops, mini fridge, induction cooktop, lighting, bed and mattress.
“We’re excited our ongoing partnership with Swire Coca-Cola is helping bring even more adventure experiences to our customers across the Intermountain West,” said Joey Hobson, vice president of marketing at Maverik. “We look forward to rolling out yet another awesome activation with Swire Coca-Cola and the National Park Foundation this summer.”
Last year, Maverik donated more than $470,000 to Feeding America, the nation’s largest domestic hunger relief organization, to help support food banks across its 12 operating states in addition to donating more than 420,000 meals through recovering more than 500,000 pounds of surplus food through its food waste reduction program.
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