The makers of the Tapout hydration drink are expanding the brand into the energy-drink category.
Targeted for launch in late March, Tapout Energy was formulated by performance nutritionist Sanjeev Javia in collaboration with Tapout ambassador and former NFL great Drew Brees to deliver next-level functionality, according to Splash Beverage Group.
The sparkling drink will include a “unique ingredient matrix that aims to deliver enhanced cognitive performance, mental focus and antioxidant health in additional physical benefits,” the company said. These will be zero-sugar drinks with all ingredients derived from natural sources, including caffeine.
Tapout Energy will launch in three flavors: Cherry Lemonade, Orange and Peach Mango.
“This is a significant step forward for Splash Beverage,” said Chairman and CEO Robert Nistico. “Line extensions like this, acquisitions, etc., are the reason the team has worked so hard building our distribution network over the past two years. … Tapout Energy will benefit from this, resulting in a swift adoption of this unique new energy-drink lineup, while also enhancing total line margins and suggested retail price points.”
Splash Beverage Group, Fort Lauderdale, Florida, owns a growing portfolio of alcohol and nonalcohol beverage brands, including Copa di Vino wine by the glass, Salt flavored tequilas, Pulpoloco sangria and Tapout performance hydration and recovery drink.
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