ATLANTA -- Red Bull will bring another limited-time flavor of its energy drink to market in summer 2017, even as its LTO from this year becomes a permanent addition to its lineup and expands its Edition line with sugar-free offerings.
Red Bull Purple Edition Sugarfree and Red Bull Lime Edition Sugarfree will launch in January 2017, offering the functionality of Red Bull with the tastes of acai berry and limeade, respectively. The introduction of Purple Edition Sugarfree and Lime Edition Sugarfree provides consumers, especially those looking for flavor and low-sugar offerings, with a greater variety of flavor and sweetening options and will drive category penetration, according to the company.
Meanwhile, last year's limited edition Red Bull Summer Edition Kiwi Twist is returning as a permanent SKU in January 2017 as the Red Bull Green Edition. The Green Edition will offer the functionality of Red Bull with the taste of kiwi apple.
And capitalizing on the successful track record of the Summer Edition offerings, Red Bull Summer Edition Grapefruit Twist will launch as a national LTO on May 1, 2017.
Each of the above flavors will launch in 12-ounce cans.
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