WOODSTOCK, Vt. -- JavaPop Inc. has announced the nationwide launch of the what it says is the first organic, fair trade-certified coffee soda.
A carbonated, nondairy based, 100% natural coffee drink, JavaPop is sweetened with organically certified, pure cane juice. JavaPop is free of highly refined sugars, chemicals, preservatives, artificial colors and additives, the company said.
JavaPop debuts in New York and will rollout nationwide in Spring 2007. The retro-inspired bottles will be sold individually and in four-packs at major [image-nocss] retailers.
As one of the first soda brands in history to be stamped with the USDA Certified Organic Seal, JavaPop's fair trade certification guarantees that the farmers who grow the coffee beans receive fair value for their crops, allowing them to maintain ownership of their land and invest in the quality of their harvest.
Recognizing a gap in the coffee and soft drink market, JavaPop founder and president Paul C. Hendler began an extensive product development program in 2004, seeking out fair trade-certified coffee growers, organic natural flavors and recycled packaging materials, including recycled and repurposed glass bottles. As a result, each of JavaPop's five varietiesEspresso, Vanilla, Mocha, Hazelnut and Caramelhas socially and environmentally conscious ingredients, from fair trade-certified coffee beans from Green Mountain Coffee Roasters to fresh-pressed organic pure cane juice.
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