Twelve5 Beverage Co. Enters Hard Tea Market

Twelve5’s Rebel Hard Tea comes in 4 flavors
Rebel Hard Tea
Photograph courtesy of Twelve5 Beverage Co.

NEENAH, Wis. —Twelve5 Beverage Co., maker of Rebel Hard Coffee, is making its debut in the hard tea segment.

Twelve5’s Rebel Hard Tea is a 5% ABV beverage that is made with real black tea and has 100 calories per 11-ounce can. It comes in four, noncarbonated flavors: Sweet Hard Tea with a splash of Lemon, Half and Half Hard Team with Lemonade, Peach Hard Tea and Raspberry Hard Tea.

“We saw an untapped need in the hard tea market to bring awesome flavor paired with a real tea experience but is lower in calories and sugar than what is currently on the market for our Twelve5 Rebel consumers,” said Michael Sargent, senior brand manager at Rebel Hard Tea. “Unlike high-sugar hard teas or hard seltzers that only have a hint of tea flavor, Rebel Hard Tea offers a flavor-packed experience that is only 100 calories and a smoother drink than traditional carbonated seltzers.”

The flavors come in an eight-can variety pack. Rebel Sweet Hard Tea with Lemon and Rebel Half and Half Hard Tea with Lemonade are also available in four-packs. The drink will first be available in select states including Pennsylvania, New York, Maine, Florida, North Carolina, South Carolina, Wisconsin, Minnesota, Iowa, Montana and Kansas, with plans to expand beyond the launch markets this fall. 

Twelve5 Beverage Co., Neenah, Wis., was founded in 2018 with a focus on making products to meet the needs of changing consumer preferences. It launched Rebel Hard Coffee in August 2020.

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