PURCHASE, N.Y. -- Pepsi-Cola North America's Diet Pepsi MAX, a zero-calorie cola with ginseng and more caffeine, arrives on store shelves nationwide this week.
TV ads, created by BBDO New York, have debuted nationally. The :15 and 30-second spots feature the tagline, "Wake Up, People!" and illustrate how Diet Pepsi MAX "stops the yawn.
Additionally, Diet Pepsi MAX has launched a website, www.WakeUpPeople.com, which features a "Yawn-a-Thon," offering a humorous take on telethons. The site also provides the option to send a celebrity [image-nocss] wakeup call to a friend from Ben Stein. The site was created by Tribal DDB.
Purchase, N.Y.-based Pepsi-Cola NA is the refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
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