White Claw Surf Features 4 New Flavors

Variety pack is first full flavor offering from hard seltzer brand
White Claw Surf
Photograph courtesy of White Claw

CHICAGO —White Claw Hard Seltzer, from Chicago-based Mark Anthony Brands, is releasing a new 12-can variety pack: White Claw Surf.

White Claw Surf is the first full flavor offering from the brand, the company said, “meticulously crafted, with a collision of flavors for sensational refreshment.”

The four flavors are each crafted using White Claw's BrewPure process and have 5% alcohol by volume (ABV), 100 calories and are gluten free. Here’s what each flavor tastes like, according to White Claw:

  • Citrus Yuzu Smash: A mix of White Claw's signature lemon combined with yuzu.
  • Tropical Pomelo Smash: Pomelo and grapefruit blended with a tropical combination of lime, orange and lemon.
  • Watermelon Lime Smash: Ripe watermelon with cold-pressed lime.
  • Wildberry Acai Smash: Ripe wild berries paired with acai.

“White Claw Surf is the biggest news in seltzer since the original launch of White Claw,” said John Shea, CMO at White Claw U.S. “White Claw Surf is a breakthrough new idea that combines full flavors with sensational refreshment and the incredible sessionability expected from White Claw. It is our next exciting addition and something completely new and different in the world of seltzer.”

To kick off the launch, the brand is launching an integrated campaign called “Surf Like No Other,” in partnership with professional surfers Ivy Miller, Hunter Jones and Blair Conklin.

In addition to its original line, White Claw also sells an iced tea variety pack and White Claw Surge—which has 8% ABV.

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