Xtramart Adds AquaBall

True Drinks expands convenience store presence

NORTH GROSVENORDALE, Conn. -- Xtramart Convenience Stores has forged a deal with True Drinks Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, for the distribution of AquaBall Naturally Flavored Water. AquaBalls

North Grosvenordale, Conn.-based Xtramart operates c-stores in Connecticut, Maine, Massachusetts, New Hampshire, New York, Pennsylvania and Rhode Island.

"We are excited to partner with True Drinks and their Aquaball Naturally Flavored Water. This product is the healthiest beverage available for kids on the market. The health and wellness of our loyal customers is very important to us," said Rob Corona, Xtramart's director of purchasing.

"Expanding our retail footprint across all channels in an effort to drive trial and awareness of AquaBall is the single most important area of focus for our organization in 2014. We are in rapid growth mode and are pleased to add Xtramart to our roster of partners," said Jason Dorfman, national director of sales for True Drinks.

Irvine, Calif.-based True Drinks is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. The company sells its AquaBall Naturally Flavored Water--vitamin-enhanced water that was created as a zero-calorie, sugar-free alternative to juice and soda for kids--through mass-market retailers throughout the United States.

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