Cumberland Farms SmartPay Check-Link Hits $1 Million Milestone

Customer gasoline payment, savings program launched four months ago

FRAMINGHAM, Mass. -- Leading convenience and gasoline retailer Cumberland Farms has announced that its customers have saved $1 million on gasoline since the launch of its free SmartPay Check-Link payment program in January.

The program lets customers pay for gasoline and in-store purchases using their mobile phones or with a payment card. Free to enroll, SmartPay Check-Link users automatically save 10 cents on every gallon of gasoline, every day.

"The response to the SmartPay Check-Link program has been incredible thus far, and we're so proud of the fact that our customers have saved such a significant amount in the short period of time since its launch," said Ari Haseotes, president of Cumberland Farms. "With Memorial Day right around the corner and the summer travel season ahead, we hope even more customers will take advantage of this convenient new way to pay--and save--every time they fill up at our pumps."

Smart-Pay Check-Link is available in both a mobile app and a payment card format, and ensures secure, PIN-based transactions to a user's checking account. Anyone can enroll for free at To use, customers can swipe their SmartPay Check-Link card or pay with their mobile phone right at the pump and instantly save 10 cents per gallon on gasoline, every day. Following the transaction, the program automatically emails mobile app users a receipt and notifies then of how much money they saved on that transaction by using SmartPay, and their lifetime savings with the program.

SmartPay Check-Link also works inside any Cumberland Farms store, so users can pay with their phone or swipe their SmartPay payment card to purchase Farmhouse Blend coffee or snacks, as well.

The Cumberland Gulf Group, Framingham, Mass., is a strategic amalgamation of Cumberland Farms Inc. and Gulf Oil LP. Cumberland Farms has a market-leading position throughout the Northeast as well as a significant presence in the Mid-Atlantic region and Florida. Cumberland Farms is parent company to Gulf LP, one of the largest wholesalers of refined petroleum products in the Northeast and Mid-Atlantic. In 2011, the Cumberland Group generated about $13 billion of sales through a footprint of 589 convenience store locations operated under the Cumberland Farms banner and through the operations of Gulf Oil. The Cumberland Group is a privately held, family-owned and managed company that includes real-estate and midstream gasoline operations.