IRVING, Texas --7-Eleven Inc. and Redbox are teaming up again to offer a free movie night this summer. Customers can receive a free Redbox movie rental with every Big Gulp fountain drink they purchase, while supplies last.
The exclusive offer runs through Aug. 31 at participating U.S. 7-Eleven convenience stores, and consumers can redeem the promo codes through Oct. 31.
A peel-off label with a unique Redbox promo code is attached to the side of Big Gulp promotional cups. The customers can enter codes for a free one-day DVD rental on Redbox’s website or at any of its nearly 35,000 U.S. locations.
Last summer, the companies made 20 million free Redbox movie rentals available to customers who purchased Big Gulp soft drinks at 7-Eleven stores. It was Redbox’s first promotion with 7-Eleven and the biggest in the entertainment rental company’s history, it said. Expanding on this success, this year, Redbox and 7-Eleven are offering more than 30 million free Redbox movie rentals.
“We are offering our Big Gulp customers a new level of value, a cold, delicious Big Gulp drink at a great price and the ability to feed their desire to watch newly released summer movies,” said Laura Gordon, vice president of brand innovation and marketing. “Customers can quench their thirst with a Big Gulp during the hot, busy summer days and relax with a Redbox movie at night.”
“Last year’s Big Gulp-Redbox movie nights exceeded all our expectations,” said Michael Wokosin, vice president of digital marketing, CRM and partnerships at Redbox.
Oakbrook Terrace, Ill.-based Redbox, an Outerwall Inc. brand, offers new-release DVD, Blu-ray Disc and video-game rentals through its network of self-service kiosks. Redbox has rented more than 4 billion discs and is available at nearly 35,000 U.S. locations, including leading grocery, drug and convenience stores and select Walgreens, Wal-Mart and McDonald’s locations.
Based in Irving, Texas, 7-Eleven operates, franchises and licenses more than 10,700 7‑Eleven convenience stores in North America. Globally, approximately 59,500 7-Eleven stores serve customers in 17 countries.
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