LOUISVILLE, Ky. -- Convenience-store retailer Thorntons Inc. has updated its Refreshing Rewards loyalty program, allowing all members to begin accessing exclusive offers and savings immediately after swiping their card.
In early January, the program discontinued use of the existing tier-based (Welcome, Premium or VIP) reward structure. Instead, all Refreshing Rewards members with a valid email address will immediately be eligible to receive rewards, including fuel discounts.
“We are evolving our loyalty program to better serve our guests by making every stop more rewarding,” said Kristin Lynch, director of national marketing. “Guests will receive exclusive offers just for being a Refreshing Reward member; the more they visit, the more they will save. Benefits include free stuff, everyday savings on fuel, instant in-store discounts and much more.”
A valid email address is required for all Refreshing Rewards members, including new and current members.
Launched in 2014, Refreshing Rewards is a loyalty program that provides Thorntons’ customers with discounts on gasoline and rewards based on the number of visits, not the dollar amount spent. More than 1.5 million guests are registered, according to the company.
Based in Louisville, Ky., Thorntons operates 185 convenience stores that provide fresh foods, beverages and fuel in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida.