NEWPORT BEACH, Calif. — Kadenwood, a plant-based wellness company, has acquired U.K.-based cannabidiol (CBD) wellness brand Healist Advanced Naturals from Present Life.
The partnership expands Kadenwood’s portfolio of products focused on all-natural, benefit-driven CBD solutions.
Meanwhile, Present Life owner the Craftory is investing in Kadenwood.
“We’re excited to welcome Healist into our portfolio as we look to expand our premium plant-based wellness offerings to consumers globally,” said Erick Dickens, co-founder and CEO of Newport Beach, Calif.-based Kadenwood. “Kadenwood and Healist share important brand values and we believe they complement our current portfolio, bringing a new perspective on wellness that is focused on everyday benefit formulations. It’s imperative that we lead the way for providing transparent, safe and reliable products to consumers, and Healist will help us expand that mission.”
Camillo Pane, executive chairman at Present Life, praised Kadenwood’s full vertical integration and ability to support brands with national advertising. “The exemplary team brings veteran knowledge in the CPG space and provides Healist the support to grow at scale across all channels and markets,” Pane said.
Founded in 2019, Kadenwood is a privately held consumer products lifestyle company focused on shaping CBD into a trusted and safe mainstream wellness category.
Present Life, London, is a global beauty and wellness company that creates and acquires clean, benefit-led brands. All Present Life brands are plant-based and planet-friendly, it said.
Healist is based in Asheville, N.C., and the Craftory is based in London.