Company News

7-Eleven Unveils the ‘Cleat Crew’

Program will auction off shoes designed by 9 college football athletes in support of Children’s Miracle Network Hospitals
7-eleven cleat crew
Photographs courtesy of 7-Eleven

7-Eleven has created a roster of nine athletes joining its first “Cleat Crew,” a program that brings together stars from top-ranked college football programs across the country to raise funds for Children’s Miracle Network Hospitals on a weekly basis throughout the 2023 season.

The athletes will team up with renowned designer The Shoe Surgeon to put their mark on individual pairs of custom cleats that fans can win through weekly auctions that coincide with some of the most anticipated games of the season. Founded by Dominic Ciambrone, The Shoe Surgeon is a Los Angeles-based collective of custom shoe designers and makers.

Proceeds from each sale will directly benefit longtime partner of the 7-Eleven family of brands, Children’s Miracle Network Hospitals.

Beginning Sept. 21, a new cleat will be revealed on 7-Eleven’s (@7eleven) Instagram page each Thursday. Bidding will open the next day, Friday, at 8 a.m. EST on and remain open until the following Wednesday at 8 p.m. EST. The first auction will kick off Sept. 22 with quarterback Bo Nix.

More top players in the Cleat Crew include powerhouse wide receiver Marvin Harrison Jr. and dynamic quarterback Quinn Ewers.

“It’s inspiring to watch this next generation of role models get fired up for service—and we are proud to support these young athletes as they give back to their communities,” said Marissa Jarratt, 7-Eleven’s executive vice president, marketing and sustainability officer. “At 7-Eleven and Speedway, we are always looking for ways to spark more awesome in our brand fans’ days, whether that’s through exciting collabs, giving back to the community or providing the snacks they need to host the ultimate tailgate.”

The full auction schedule is as follows:

  • September 22–27: Bo Nix, benefitting PeaceHealth Sacred Heart in Eugene, Oregon.
  • September 29–October 4: Travis Hunter, benefitting Children’s Hospital Colorado in Denver.
  • October 6–11: Quinn Ewers, benefitting Dell Children’s Medical Center in Austin, Texas.
  • October 13–18: Dorian Singer, benefitting Children’s Hospital of Los Angeles.
  • October 20–25: Marvin Harrison, Jr., benefitting Nationwide Children’s Hospital in Columbus, Ohio.
  • October 27–November 1: Trevor Etienne, benefitting UF Health Shands Children’s Hospital in Gainesville, Florida.
  • November 3–8: Kam Arnold, benefitting Boston Children’s Hospital.
  • November 10–15: Nick Singleton, benefitting Geisinger Janet Weis Children’s Hospital in Danville, Pennsylvania.
  • November 24–29: Blake Corum, benefiting Beaumont Children’s in Detroit.

Fans who don’t place the winning bid will have the chance to receive their own pair of kicks. 7Rewards and Speedy Rewards members who shop in-store or via 7NOW Delivery will be entered to win a pair of limited-edition sneakers designed by The Shoe Surgeon. Two grand prize winners will have the opportunity to design their own pair of custom kicks and hundreds of other winners will receive a pair of limited-edition sneakers inspired by the retailer. 7Rewards and Speedy Rewards customers can also score 7 extra entries by purchasing participating game day snacks and beverages.

7-Eleven Inc. is No. 1 on CSP’s2023 Top 202 ranking of U.S. convenience-store chains by store count. It operates, franchises or licenses more than 13,000 7-Eleven convenience stores in the United States and Canada. In addition, it operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations.

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