Snacks & Candy

7-Eleven Introduces Snack-, Beverage-Inspired Shoes, Clothing

Retailer collaborates with Reese’s, Dunkaroos, more
7-Eleven Shoes
Photograph courtesy of 7-Eleven

IRVING, Texas — 7-Eleven Inc., in collaboration with Fanta, Dunkaroos and Reese’s, designed clothing and accessories that customers have the chance to win by purchasing participating products during “Brainfreeze Season.”

“Brainfreeze Season is a time for us to help our customers quench their thirst for Slurpee drinks, music and, of course, fashion,” said Marissa Jarratt, 7-Eleven executive vice president and chief marketing officer. “We know our customers are always on the cutting edge of culture and style and are looking for ways to get even closer to the brands they love—so what better way to reward our loyal fans than with these one-of-a-kind designs?”

Irving, Texas-based 7Eleven, Speedway and Stripes consumers can win clothing by purchasing select items through 7Rewards and Speedy Rewards loyalty programs or via 7Now delivery. Participating products include Big Gulp fountain beverages, Slurpee drinks, Red Bull, Fanta, Reese's, Dunkaroos, all Doritos, Ruffles and Cheetos varieties and more. When customers purchase the product featured on their 7-Eleven and Speedway app each week, they earn double entries for double the chance to win.

The apparel includes…

  • Slurpee x What the Fanta: Designed by Jake Danklefs of Dank & Co., these sneakers are adorned with Slurpee drink branding and shapes that mimic splashes of water.
  • 7-Eleven x Dunkaroos: These 90’s inspired kicks, designed by creative agency partner Select and hand-painted by Tyler Wallach, feature Fred—the mascot for the brand's iconic frozen beverage—surrounded by confetti-like patterns.
  • Shoe Surgeon x Reese's: These shoes feature orange-colored mesh panels, chocolate-hued sides and a peanut butter-toned ankle panel with a buttoned pocket.

Customers also have the chance to win a break dancing-inspired Red Bull BC One capsule, featuring a hoodie, drawstring backpack and hat. Additionally, the Flamin' Hot x Braille collection includes a crewneck sweatshirt, hat, skateboard and shoes with flame-printed shoelaces.

The program ends on Sept. 6 at 11 p.m.

  • 7-Eleven is No. 1 on CSP’s 2022 Top 202 and 2021 Top 202 rankings of the largest U.S. c-store chains by number of company-owned retail outlets.

Irving, Texas-based 7-Eleven operates, franchises or licenses more than 77,700 stores in 19 countries and regions, including about 13,000 in the United States, including approximately 9,500 under the 7-Eleven banner, around 3,800 under the Speedway banner and about 500 under the Stripes flag, as well as the Laredo Taco Company and Raise the Roost Chicken and Biscuits brands.

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