What could c-stores offer to encourage you to purchase prepared foods more often?
| More affordable options | 55% |
| Options that taste better* | 53% |
| Higher-quality options | 53% |
| A wide variety of options | 52% |
| Healthier options | 50% |
| Grab-and-go options* | 47% |
| More made-to-order options | 44% |
| Seating in the foodservice area* | 30% |
*
Higher among younger consumers
Note: Respondents could select all that apply.
Opinion
We spend a lot of time talking about evolving our menus to better compete with restaurants: Should we offer made-to-order sandwiches? A dinner pizza program? But building loyal foodservice customers starts with what most of these shoppers are already buying: dispensed beverages. Now add price sensitivity, and turn it into an opportunity to provide value through combo meals or a foodservice rewards program—using your fountain, coffee and dispensed-treat program as the foundation. Show your innovative side through unique flavors and products. Sometimes the answer is right under our noses. For you, it might literally be a piping cup of coffee from your dispensed program.—Abbie Westra
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