Alimentation Couche-Tard Inc.’s Circle K convenience-store brand has partnered with Warner Bros. and Legendary Pictures for a promotion tied to the new movie “Godzilla x Kong: The New Empire,” in theaters on March 29.
To leverage the new installment in the “Monsterverse” film franchise, Circle K is introducing five exclusive, limited-time products available through May 3 at locations across the United States, as well as offering two sweepstakes.
New products include two Froster flavors: Kong Crush and Godzilla Blast; a color-changing Froster cup; the Kong Breakfast Slamwich with triple the meat and double the cheese; and a Titan Toffee Crunch Chocolate bar.
The new movie, based on the character Godzilla owned and created by Toho Co. Ltd., Tokyo, is directed by Adam Wingard. The film stars Rebecca Hall, Brian Tyree Henry, Dan Stevens, Kaylee Hottle, Alex Ferns and Fala Chen.
“We’re always looking for fun and engaging ways to bring partnerships to life in store for our customers, and we’re very excited about collaborating with Warner Bros. and Legendary Pictures on a monster promotion supporting the biggest movie of the spring,” said Kevin Lewis, chief growth officer at Charlotte, North Carolina-based Circle K.
The first of the two sweepstakes, open to all customers, offers those who purchase any of the participating products the chance to win one of 50 sets of movie tickets to experience Godzilla x Kong: The New Empire in theaters.
The second sweepstakes is exclusive to members of Inner Circle, Circle K’s free app-based rewards program now available in most U.S. markets. Inner Circle customers who purchase participating products will be entered to win the grand prize, which includes two round-trip flights, a two-night hotel stay, tickets to Warner Bros. Studio Tour Hollywood and to see the movie in theaters.
- Alimentation Couche-Tard is No. 2 on CSP’s 2023 Top 202 list of U.S. convenience-store chains by store count.
Laval, Quebec-based Alimentation Couche-Tard operates in 29 countries and territories, with more than 16,700 stores, of which almost 13,100 offer road transportation fuel. Its network includes more than 7,100 stores in the United States, primarily under the Circle K and Holiday Stationstores banners, and approximately 2,100 in Canada under the Circle K, Mac’s and Couche-Tard banners.
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