Foodservice

Cumberland Farms Adds Curbside Pickup

Customers can order items between 6 a.m. and 9 p.m. through the chain’s rewards app
cumberland farms
Photograph: Shutterstock

WESTBOROUGH, Mass. — Convenience-store retailer Cumberland Farms has launched curbside pickup services at its new-concept stores in Massachusetts as a safe shopping method amid the COVID-19 pandemic.

  • Click here to read which other c-store chains have launched curbside pickup during the pandemic

Accessible through Cumberland Farms’ SmartPay Rewards mobile app, the service allows customers to order curbside pickup between 6 a.m. and 9 p.m. daily. Available items include hot foods such as pizza and sandwiches, beverages, general merchandise products and more. Customers can also have their order delivered to them while filling up at the pump.

"Curbside pickup provides our guests a convenient, seamless and contactless way to shop for their everyday needs," said George Fournier, president of EG America, parent company of Cumberland Farms. "We hope that this service helps make life a little bit easier for our guests as we all return to a new normal."

Customers must have the latest version of the SmartPay Rewards app to use curbside pickup. After selecting the "Curbside Pickup" tile on the home screen, users then complete their order and receive a push notification and email when the order is ready for pickup. SmartPay Rewards is free to download and free to use. Members save 10 cents per gallon of gas when used at the pump in addition to earning other rewards.

Westborough, Mass.-based Cumberland Farms has more than 560 c-stores in New England and Florida. It is No. 15 on CSP’s 2019 Top 202 ranking of c-store chains by number of retail outlets. The chain is owned by Blackburn, U.K.-based EG Group, a gasoline forecourt convenience operator, which is No. 6 on the Top 40 update to CSP’s 2019 Top 202 ranking. CSP will release the complete 2020 list in June.

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