PITTSBURGH — Convenience-store retailer GetGo Cafe and Market has introduced the Impossible Burger at six Pittsburgh-area stores.
The burger is available at GetGo stores in Carnegie, Monroeville, Bridgeville and North Hills, Pa.; and at locations in the Southside Works and Robinson Crossroads shopping centers.
"We are excited to offer GetGo customers mouthwatering creations using the authentic Impossible Burger as the base, piled high with impossibly delicious flavor combinations that we customized in our GetGo test kitchen,” said Tom Seaman, product development chef for GetGo. "Our customers are looking for more plant-based and meatless meal solutions that don’t sacrifice quality or taste, and we’re confident that our newest menu addition delivers just that."
Although it looks, smells and cooks like beef, the Impossible Burger is made with 100% plant ingredients, including water, plant proteins, sunflower oil, coconut oil and heme. The plant-based burger is part of GetGo’s commitment to present trend-forward ingredients and offerings for on-the-go consumers, the company said.
"I was genuinely blown away when I tasted the burger," said Seaman. "It’s important to us that our customers know they’re getting the absolute best products that are made with the highest-quality ingredients every time they order at GetGo, so as we were exploring the addition of a plant-based burger to our menu, the Impossible Burger was the only option."
Based in Redwood City, Calif., Impossible Foods produces plant-based foods with a lower environmental impact than raising animals for food. The privately held company was founded in 2011.
Pittsburgh-based GetGo, grocer Giant Eagle’s convenience division, ranked No. 28 in CSP’s 2019 Top 202 list of the largest c-store chains in the United States. Founded in 1931, Giant Eagle has more than 460 stores in western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana. It also owns the Ricker's c-store chain in Indiana.