Two Des Moines, Iowa-based companies, Kum & Go convenience stores and Lola’s Fine Hot Sauce, have teamed up.
Kum & Go customers can now find Lola’s hot sauce in all c-store locations on kitchen condiment racks to personalize menu items.
In Des Moines, Little Rock, Arkansas, and Omaha, Nebraska, customers also can enjoy Lola’s hot sauce in Kum & Go’s hot buffalo chicken and brisket taco bowls featured on their new, fresh, made-to-order menu.
“Our brand is about family, rooted with love, and creating delicious foods,” said Taufeek Shah, CEO at Lola’s. “With K&G’s innovative culinary goals to bring a fresh perspective on cuisine, it made perfect sense for our two brands to collaborate and bring delicious umami flavor with the perfect amount of heat to a new space.”
Lola’s began in 2015 with a family recipe that Shah’s mother entrusted to him, Kum & Go said. After sharing with others, Shaw found demand grew and knew his family had something of quality and unusual. Starting out at the local farmers market quickly grew into national distribution.
- Kum & Go is No. 18 on the CSP 2022 Top 202 ranking of U.S. convenience-store chains by store count.
“Our new menu was inspired by the realization that a lot of fast, convenient food in the market isn’t always fresh or different,” said Tracy Ging, chief marketing officer at Kum & Go. “We’re challenging the conventions of what convenience store food is by focusing on fast, fresh and unique, craveable menu items. We use a lot of creative flavors and toppings in our new menu, and Lola’s is the perfect partner for Kum & Go, adding the perfect kick. Their Iowa roots and commitment to communities made this local partnership an easy decision for us.”
Lola’s Fine Hot Sauce focuses on all-natural delicious foods. It takes a blend of fresh ingredients and combines them with unique peppers from across the world to create bold flavors.
Established in Hampton, Iowa, in 1959 and now based in Des Moines, Kum & Go is a family-owned c-store chain with more than 400 c-stores in 11 states.
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