New Foodservice Items Part of TXB’s Latest Upgrades

Offerings include handmade quesadillas made to order from hand-pressed tortillas
TXB quesadilla
Photograph courtesy of TXB

Two of TXB’s nine newly revamped convenience stores are offering a new variety of fresh-made food items that it says will rival restaurants.

The items include hand-breaded, jumbo chicken tenders and handmade quesadillas made to order from hand-pressed tortillas.

“We are proud to give our South Texas locations a makeover to accurately reflect our brand and mission,” said Kevin Smartt, CEO of TXB, Spicewood, Texas. “This rebrand is more than just a different logo or name; this is a true reflection of who we are as a company.

The upgrades will give the locations a modern look and feel to reflect TXB’s fresh and innovative offerings, the company said.

“We’ve become famous for our fresh-made, non-GMO, restaurant-quality food items prepared on site, and our line of private-label products including salsa, jerky, tea, water, coffee and more,” Smartt said. “We want our guests to have the absolute best experience and our rebrand reflects the TXB mission to ‘Leave ‘em Better’.”

In addition to fresh-made food, TXB locations also are introducing new line of fresh, locally sourced private-label offerings, the company said.

“TXB carefully selects quality products at every chance to provide the best that Texas has to offer,” TXB said. “This is part of the brand’s larger initiative to ‘Leave ’Em Better’ by continually providing guests Southern hospitality and superior fresh-made food at an unbeatable value. All private label offerings are locally sourced, manufactured, produced, bottled or bagged in Texas. The new private-label line is equipped with a variety of delicious options to suit everyone's cravings.

In addition, six of the upgraded locations will include a Subway, one a Papa John’s and another a Church’s Chicken.

TXB is a family of customer service-oriented convenience stores and food markets that emphasize the Texas roots and values the brand was built upon. With 52 locations throughout Texas and Oklahoma, TXB specializes in food prepared on site, serving more than 4,000 items including cold fountain drinks sweetened with sugar cane and a line of private-label products including jerky, water, coffee and more.

Formerly known as Kwik Chek, in 2020 the company announced a plan to rebrand all store locations to TXB to emphasize the Texas roots and values upon which the brand was built.

Want to learn more about the foodservice category? Check out our event CRU in Nashville Feb. 28-March 1, 2024. Sponsors can gain 15 one-to-one meetings with qualified retailers.

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