Rational North America Reports Double-Digit Increase in Revenue for 2018

Upsurge is part of a five-year growth rate streak
Photograph courtesy of Rational North America

ROLLING MEADOWS, Ill. The global commercial combi oven market is expected to balloon by $1.3 billion from 2019 to 2023, according to market research firm Technavio. Rational North America is contributing to the growth of the category and has taken nearly half of the combi oven market share in the U.S., according to the company.

Rational increased year-over-year revenue by 26% and broke its distribution record in 2018, it said.

Last year, the company shipped 10,000 units from its distribution center. In North America, the company has installed more than 60,000 active Rational combi-steamers.

“Year after year, Rational continues to expand its North American presence, because we invest heavily in our organization and product innovation,” said Markus Glueck, executive vice president for the oven supplier. “In 2018, with our market share exceeding 45% in the U.S. and 65% in Canada, we became the most widely distributed combi brand in North America.”

In 2018, the manufacturer released it UltraVent Plus line of recirculating vents designed to capture vapor, grease and smoke. The vents allow operators to position their combi ovens in customer-facing layouts.

The company’s growth is part of a five-year compounded annual revenue growth rate exceeding 20%.

“We’ve invested heavily in the internal structure of the organization to position Rational for continued and sustainable growth,” Glueck said. “In the past five years, we have doubled our sales force, upgraded to our operating systems and added many talented people across all areas of our organization.”

Founded in 1973, Rolling Meadows, Ill.-based Rational North America is a manufacturer of hot food preparation equipment for professional kitchens.

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