BALTIMORE — Convenience-store retailer Royal Farms’ 5th annual ChickenPalooza is running now through Aug. 31 and features a Western theme with meals and swag to buy in stores.
Merchandise includes T-shirts, bandanas and minichicken cowboy toys. Meal deals include $6 two-piece chicken boxes and the new Royal Farms Chicken Sandwich with classic, spicy and deluxe options.
Beer and wine locations once again will sell the World-Famous Pilsner, a collaboration with local brewery Heavy Seas brewed to pair with Royal Farms fried chicken.
This year, Royal Farms will donate 10 cents of every two-piece chicken box sold to a local charity in each of the states they operate.
This year’s recipients are:
- Hope for Life Rescue, Virginia
- Vehicles for Change, Maryland
- Children’s Home Society of West Virginia
- New Jersey Veterans Network
- Cancer Support Community Delaware
- Central Pennsylvania Food Bank
PepsiCo also will donate $10,000 through its Better Together campaign. The chicken boxes have a QR code linking to a website where customers can vote where they want to see each donation go.
Four entrants will win free chicken for a year through the ChickenPalooza sweepstakes. There is no purchase necessary to enter the sweepstakes. The retailer will award the free chicken for a year prize as eight $100 Royal Farms gift cards.
Baltimore-based Royal Farms operates more than 250 convenience stores throughout Maryland, Delaware, Virginia, Pennsylvania, West Virginia and New Jersey.
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