Foodservice

Royal Farms’ Western-Themed ChickenPalooza Runs Through August

Debuts new chicken sandwich, offers deals including 2-piece chicken boxes for $6
royal farms chickenpalooza
facebook.com/royalfarmsstores

BALTIMORE — Convenience-store retailer Royal Farms’ 5th annual ChickenPalooza is running now through Aug. 31 and features a Western theme with meals and swag to buy in stores.

Merchandise includes T-shirts, bandanas and minichicken cowboy toys. Meal deals include $6 two-piece chicken boxes and the new Royal Farms Chicken Sandwich with classic, spicy and deluxe options.

Beer and wine locations once again will sell the World-Famous Pilsner, a collaboration with local brewery Heavy Seas brewed to pair with Royal Farms fried chicken.

  • Royal Farms is No. 30 on CSP’s 2022 Top 202 ranking of U.S. c-store chains by store count.

This year, Royal Farms will donate 10 cents of every two-piece chicken box sold to a local charity in each of the states they operate.

This year’s recipients are:

  • Hope for Life Rescue, Virginia
  • Vehicles for Change, Maryland
  • Children’s Home Society of West Virginia
  • New Jersey Veterans Network
  • Cancer Support Community Delaware
  • Central Pennsylvania Food Bank

PepsiCo also will donate $10,000 through its Better Together campaign. The chicken boxes have a QR code linking to a website where customers can vote where they want to see each donation go.

Four entrants will win free chicken for a year through the ChickenPalooza sweepstakes. There is no purchase necessary to enter the sweepstakes. The retailer will award the free chicken for a year prize as eight $100 Royal Farms gift cards.

Baltimore-based Royal Farms operates more than 250 convenience stores throughout Maryland, Delaware, Virginia, Pennsylvania, West Virginia and New Jersey.

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