Foodservice

Steal This Foodservice Idea: Grab Attention Via New Coffee Blends

Casey’s debuts Darn Good Coffee, with flavors including Salted Caramel Toffee and Country House Blend, and also offers rewards members unlimited free java for a limited time
casey's darn good coffee
Photograph courtesy of Casey's General Stores

Rooster’s Call High Caffeine, Salted Caramel Toffee and Casey’s Country House Blend are among the eight blends in Casey’s new Darn Good Coffee offerings.

Casey’s Darn Good Coffee isn’t your typical gas station coffee,” said Tom Brennan, chief merchandising officer at the Ankeny, Iowa-based convenience-store chain. “With a variety of roasts and caffeine levels, we have a quality brew for every coffee drinker.”

In conjunction with rolling out the Darn Good Coffee blends, Casey’s also is offering rewards members unlimited coffee for free for a limited time.

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