Steal This Idea: Align Your Convenience Store With Monsters

Circle K promotion of Frosters, more tied to upcoming movie ‘Godzilla x Kong: The New Empire’
Cartoon monsters collection
Image: Shutterstock

Convenience-store retailers looking to have a foodservice offering stand out from the crowd should consider partnering with a monster or two.

Circle K, Warner Bros. and Legendary Pictures have teamed up on a promotion tied to “Godzilla x Kong: The New Empire,” which is coming to theaters March 29.

Circle K is rolling out five exclusive, limited-time products available through May 3—and offering two sweepstakes.

There are two new Froster flavors, Kong Crush and Godzilla Blast, along with a color-changing Froster cup. Circle K also is offering the Kong Breakfast Slamwich, which features triple the meat and double the cheese. Finally, there’s the Titan Toffee Crunch Chocolate bar.

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