Steal This Idea: Cold-Beverage Add-Ons Add Up at Register

Starbucks earns $1 billion yearly from items like Toasted Vanilla Syrup
Set of Bubble Tea or Coffee Drinks
Image: Shutterstock

CHICAGO  Convenience-store retailers looking to increase revenue should consider ramping up customization offerings with cold beverages.

At Starbucks, customers are increasingly customizing beverages with a greater number of additions, such as Toasted Vanilla Syrup, CSP sister publication Restaurant Business recently reported.

Money generated from these modifiers has doubled since 2019 to $1 billion, Starbucks said.

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