Steal This Idea: Start a Secret Sauce

It can separate a foodservice program from rivals
Dip sauces top view. Bowls with mayonnaise, tomato ketchup, mustard, pesto, curry and guacamole.
Image: Shutterstock

With 41% of consumers more tempted to select an item when served with an “original” sauce available only at that restaurant, convenience stores might want to develop one for their foodservice program.

CSP sister publication Restaurant Business recently reported this statistic, which comes from Technomic’s Flavor Consumer Trend Report. Technomic is the sister company of both Restaurant Business and CSP.

In addition, 34% of consumers consider the sauces and condiments when deciding which restaurant to patronize.

“A signature sauce can not only build traffic, it can also be an effective marketing hook,” Restaurant Business reported, pointing out the sauce at Raising Cane’s, which was named tops in a Technomic craveability survey a few years ago.

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