Foodservice

Wawa Sponsors 4 Teams in NASCAR Xfinity Series Race

Cars will showcase chain’s Recharger energy drink flavors
Wawa Rechargers cars
Photograph courtesy of Wawa

Wawa is sponsoring four NASCAR Xfinity Series (NXS) teams at this year’s Wawa 250 Powered by Coca-Cola. Each of the four drivers will represent one of the convenience-store chain’s new Recharger energy drinks.

The Wawa 250 Powered by Coca-Cola is an NXS race, promoted as NASCAR’s second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a Cup Series event scheduled for that weekend. The race is on Aug. 25 at 7:30 p.m. EST at Daytona International Speedway and will be broadcasted live on the USA Network.

Wawa has served as the primary sponsor for the NXS race for the past three years.

The cars will represent the new Recharger flavors: Mermaid, Dragon Burst, Galaxy and Island Surf.

The four teams Wawa is sponsoring at the Wawa 250 Powered By Coca-Cola include:

  • Natalie Decker, Emerling Gase Racing, representing the Mermaid Recharger
  • Brett Moffitt, AM Racing, representing the Dragon Burst Recharger
  • Joe Graf Jr., RSS Racing, representing the Galaxy Recharger
  • JJ Yeley, SSGreenLight Racing, representing the Island Surf Recharger

“We are thrilled to enhance our continued partnership with NASCAR and support one of the Xfinity Series’ most anticipated events with a special sponsorship of four very talented drivers,” said Jim Morey, chief marketing and brand officer at Wawa. “We look forward to fueling the energy and excitement of this one-of-a-kind superspeedway race with the colors and themes of our new line of Recharger energy drinks! These new drinks match the level of energy and drive that the sport of NASCAR and these drivers, crews, teams and, of course, fans display during these great events.”

Wawa, based in Wawa, Pennsylvania, with about 1,000 stores primarily in Pennsylvania, Delaware, New Jersey, Maryland, Virginia, Florida and Washington, D.C., has said it will expand through new construction in OhioIndiana, Kentucky and Tennessee in the future.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Snacks & Candy

What Convenience-Store Consumers Are Craving in Candy, Snacks

Unwrapping the latest treats and trends from the Sweets & Snacks Expo

Snacks & Candy

Convenience-Store Shoppers Are Sweet on Private-Label Candy

How 7-Eleven, Love’s are jumping on confection trends

Trending

More from our partners