More than 730 7-Eleven convenience stores across Florida and all 109 Wegmans Food Markets on the East Coast are now carrying Odyssey Mushroom Elixir’s sparkling ready-to-drink functional beverages.
The brand’s entry into Irving, Texas-based 7-Eleven and Rochester, New York-based Wegmans aligns with the brand’s goal of catering to evolving consumer preferences across various domains, including convenience stores and grocery stores, the company said.
“We are incredibly thrilled to bring Odyssey Mushroom Elixir to 7-Eleven, a cornerstone convenience store, and Wegmans Food Markets, a beloved supermarket,” said Scott Frohman, founder and CEO of Odyssey Mushroom Elixir, Fort Lauderdale, Florida. “We’re excited to expand their offerings for individuals seeking a revitalizing and delicious drink to elevate their beverage experience. Our mission to redefine the ready-to-drink experience resonates with and reflects consumers’ demand for elevated options in every aspect of their lives ranging from natural and organic grocery to convenience stores.”
Three out of Odyssey Mushroom Elixir's four sparkling elixir SKUs will be carried at 7-Eleven stores: Passion Orange Guava, Dragon Fruit Lemonade, and Blackberry Lemon Twist. Wegmans’ aisles will feature these three flavors and Orange Ginger.
“These elixirs embody unique flavor profiles infused with a potent blend of functional mushroom extracts, notably Lion’s Mane and cordyceps,” the company said. “Complemented by other adaptogenic companions like ginseng, L-theanine and a natural caffeine infusion from green tea, these offerings sit at the nexus of energy and functionality to craft a truly contemporary beverage experience.”
Odyssey Mushroom Elixir is a next-gen functional beverage line that supports focus, mindful energy and mood. Offerings are free from added sugar, preservatives, artificial flavors and sweeteners, and embrace vegan, non-GMO and kosher standards. All three product lines—Revive, (zero caffeine) Original (85 milligrams of natural green tea), and 222 (222 milligrams of natural green tea)—contain Odyssey’s blend of 2,750 milligrams Lion’s Mane and cordyceps, alongside other adaptogenic botanicals to promote physical and mental well-being.
- 7-Eleven is No. 1 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count.
7-Eleven Inc. operates, franchises or licenses more than 83,000 convenience stores in 19 countries and regions, including more than 13,000 7-Eleven convenience stores in the United States and Canada. In addition, it operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations.
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