7,000 bp and Amoco locations are now part of the uChoose Rewards program from Fiserv Inc., through which customers with credit or debit cards issued by participating financial institutions can use their reward balance toward the purchase of fuel.
uChoose Rewards members can redeem points on fuel purchases at the pump, saving 50 cents per gallon, for up to 20 gallons. When an eligible cardholder swipes their card at any participating bp and Amoco pump, the user will be automatically prompted with an offer to use their points. This requires no additional work from financial institutions.
The program is through an integration with Engage People, a loyalty network that enables program members to pay with points directly at checkout, and a partnership with Velocity Logic, a fuel rewards technology.
“Expanding our rewards redemption options to include uChoose Rewards gives our consumers different ways to save on their fuel purchases, and more reasons to choose our bp and Amoco brands,” said Mukta Tandon, vice president of U.S. mobility marketing at bp. “The ability to redeem rewards points directly at the pump is an added convenience when people are on the go.”
Paying with points is a practical way for consumers to save on an everyday purchase, and the ability to accumulate and pay with points enables financial institutions to enhance the value of their card offerings and drive card usage. According to recent Expectations & Experiences research from Fiserv, 69% of people who have and use multiple cards say rewards are the primary influencer when it comes to deciding what card to use for a purchase.
Chicago-based bp owns convenience-store brands Amoco, ampm and Thorntons. In May, it completed its acquisition of TravelCenters of America, Westlake, Ohio. Bpx, bp’s U.S. onshore oil and gas business, began operating as a standalone entity in 2015.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.