Fuels

Circle K, Shell and bp Offer Cash Back on Fuel With Chime

Gas was the third-most popular category for loyalty participation in an Upside survey
Chime and Upside
Photograph: Shutterstock, Chime, Upside

Circle K, Shell and bp fuel customers can now get cash back with Chime Deals through the company’s partnership with Upside.

  • Alimentation Couche-Tard Inc. is No. 2on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count.BP America Inc./Thorntons is No. 7. Shell is No. 45

Chime members can now earn up to 22 cents per gallon back on gas, 11% back on groceries and up to 24% back on dining at more than 30,000 retailers nationwide.

“We’re always working to maximize our impact on the people we serve, and partnerships like this one with Chime are a win-win for both consumers and retailers,” said Alex Kinnier, co-founder and CEO of Upside, Chicago. “Now Chime members can get more from dollars spent directly in their mobile banking app, and participating retailers are able to serve new customers and earn incremental profit.” 

The expansion with San Fransisco-based Chime enables participating retailers to connect with more users, driving transactions in-store that are both attributable and profitable, according to Upside.

Increasing customer loyalty is a top priority for retailers across all sectors, according to a survey by Upside. When asked, retailers consistently rate increasing customer loyalty, acquiring more new customers and reducing costs as top priorities, the company said.

But just because a customer belongs to a given program doesn’t mean they’ll actually behave loyally, according to Upside.

Fuel was the third-most popular category for loyalty participation in the survey, but it appears to have the largest percentage of devoted users and fans. Fuel loyalty members were most likely to enjoy their rewards experience and to spread the word about it—nearly three-quarters of surveyed members say that they’ve recommended their program to someone else.

Thirty-five percent of all respondents said they belong to a fuel loyalty program.

In 2014, Bond, a customer experience and loyalty solutions company, reported that consumers belonged to about 11 programs; in 2020, that number was just above 14 programs.

Based on those numbers, the average shopper has almost doubled the number of loyalty memberships in their wallet over the past decade.

Furthermore, the Bond report shows that the rate of active engagement has been steadily increasing the past three years. This data indicates investing in loyalty is a good idea, and those who have made the investment made the right choice, according to Upside.

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