General Merchandise/HBC

Lil' Drug’s Paul Rossberger Receives Lifetime Achievement Award

Helped Wam Distributing increase sales by 53% over the past 5 years
lil' drug store logo

SAGINAW, Mich. -- Supply-chain services company Wam Distributing has honored Paul Rossberger, vice president of sales for Lil' Drug Store Products Inc., with its Lifetime Achievement Award.

Rossberger becomes the fourth recipient of this award for his part in helping the company increase its sales by 53% and outperforming the channel average by 7% over the past five years.

"Paul Rossberger is a proven leader at Lil' Drug and he has been a valuable Wam partner for over 12 years by consistently delivering new innovation and product lines to their portfolio," said Chris DeWolf, president of Lil' Drug.

Rossberger joined Lil’ Drug in 1998 as a sales manager and now leads a team of regional sales managers and merchandisers. Before joining Lil’ Drug, Rossberger worked on the Chicago Board of Trade.

“It is a great honor to receive this recognition from Wam,” said Rossberger. “The incredible results we have achieved with Wam is only possible with the tireless dedication of [Lil' Drug Store Products'] sales and broker team, the commitment of the Wam distributors and the support of our retail partners.”

Cedar Rapids, Iowa-based Lil’ Drug Store Products is a leading supplier of HBC, automotive and snack products in the convenience-store channel. The company is the sole marketer of brands such as Rolaids, Ricola, Carmex, Allegra, Rayovac, Opti-Free PureMoist, Systane Ultra, Harvest Snaps, Sensible Foods and Popchips.

Saginaw, Mich.-based Wam Distributing is the third largest c-store services company with a network of 24 c-store distributors serving 20,000 independent and small chain c-stores. The retailers in Wam’s distribution network account for more than $9 billion in annual sales.

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