SALT LAKE CITY -- Sinclair Oil is set to deploy PetroZone Mobile Commerce Platform, its new mobile platform for digital marketing and payments, giving its member distributors access at more than 1,400 Sinclair-branded locations in 19 states.
PetroZone, provided by P97 Networks Inc., Houston, will enable a new Sinclair-branded mobile payments application to help consumers locate and navigate to Sinclair gas stations, initiate fuel purchases and receive location-based digital offers and rewards for fuel and in-store purchases for participating merchant convenience stores.
"Sinclair has always placed high value on the consumer experience at our branded stations," said Jack Barger, vice president of marketing and supply for Sinclair. "With our Sinclair-branded mobile payment app, we'll provide consumers with a personalized experience at the pump and in our retail stores, including location-based promotional offers and new loyalty programs delivered securely and conveniently to their mobile phone or connected-car applications."
He added, "Our selection of P97's cloud based PetroZone platform is also highly strategic as it will provide Sinclair with a new and modern Microsoft Dynamics AX based point-of-sale (POS) platform which will support the global EuroPay, MasterCard and Visa (EMV) chip cards and marketing platform which enables real-time digital offers from consumer-package goods companies and financial settlement across Sinclair's payment network."
Donald Frieden, president and CEO of P97 Networks, said, "By adding the PetroZone platform to its strategic marketing initiatives, Sinclair is increasing their brand value for both distributors and consumers with new mobile and point-of-purchase (POP) technologies."
PetroZone is a cloud-based mobile commerce platform that connects consumers with retail fueling merchants and convenience stores across a broad partner ecosystem, including oil company payment networks, merchants, CPG companies, automotive companies and banks. Consumers using their PetroZone enabled mobile phones and "connected cars" have better mobile shopping experiences, options for lower fuel prices and opt-in personalized digital offers for in-store purchases.
P97 Networks provides secure, cloud-based mobile commerce and behavioral marketing solutions for the convenience retail and fuels marketing industry under the brand name PetroZone. P97's mCommerce solutions enhance the ability of convenience store operators, marketers and oil companies to attract and retain customers by providing technology that securely connects millions of individual mobile phones and connected cars with identity and geo-location based software technology to create connected-consumer experiences.
Salt Lake City-based Sinclair owns and operates two refineries in Wyoming and more than 1,000 miles of pipeline in the Rocky Mountains. The corporation markets fuel in 19 states.
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