Technology/Services

Wawa Goes Wireless

Convenience-store chain, Comcast offer free Wi-Fi in 720 East Coast locations

WAWA, Pa. -- Through a deal with Comcast, visitors to Wawa convenience stores in six East Coast states will be able to access Xfinity-branded Wi-Fi by logging onto “xfinitywifi” in the list of available networks on their devices.

Wawa Comcast Xfinity Wi-Fi

The free service will be available at all 720 Wawa stores in its chain, which spans the states of Delaware, Florida, Maryland, New Jersey, Pennsylvania and Virginia.

“At Wawa we exist to fulfill customers lives every day, and part of this commitment means creating meaningful customer connection points that add the highest level of value and convenience,” said Carol Jensen, chief marketing officer for Wawa. “We’re excited to team up with Comcast to now offer Wi-Fi in all of our stores.”

The Wawa, Pa.-based convenience-store chain needed a fast and reliable Wi-Fi solution to enable a consistent in-store experience for its mobile application, and getting online through Xfinity Wi-Fi allows all Wawa patrons to take advantage of a free connection without having to rely on their cellular service.

“This collaboration between Xfinity and Comcast Business to deliver an integrated, managed Wi-Fi service to Wawa, a respected mainstay in the Philadelphia business community, highlights the value we can deliver to customers across our high-growth businesses,” said Bill Stemper, president of Comcast Business. “As more enterprises look to improve the customer experience at their branch locations, fast and reliable Wi-Fi has become a cornerstone for attracting and retaining customers. Comcast has the services and expertise to enable a great Wi-Fi experience to all locations within a distributed enterprise whether it's a retailer like Wawa, a bank, hotel or restaurant chain.”

To meet Wawa’s needs, Comcast Business’s Enterprise Solutions team designed and built an enterprise-grade, managed Wi-Fi and broadband solution that includes public Xfinity Wi-Fi for Wawa customers and private access Wi-Fi for associates and vendors. The scope of the business services implementation includes Wawa locations in and out of Philadelphia-based Comcast’s traditional service areas.

While Xfinity Wi-Fi is available to all visitors in Wawa locations, the Xfinity Wi-Fi network also includes more than 14 million hot spots that are accessible to the majority of Xfinity internet customers for no additional charge.

Comcast Business, a unit of Comcast Cable, provides advanced communication solutions to help organizations of all sizes meet their business objectives.

Wawa Inc. has more than 720 convenience stores, with more than 450 offering gasoline.

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