Opinion
Shoppers today prioritize stuff such as clean stores, fast service, quality products and low prices, but in the layer just below, technology creeps in. Loyalty programs, mobile payment and self-checkout take solid positions, potentially hinting that technology could swing the pendulum. Stats I found interesting: Eighty-two percent would use gas pumps with touch screens. (For what? Candy Crush?) And if we’re wondering about mobile payment, yes, they would use mobile phones for that too. The No. 1 use: Fifty-two percent would locate a c-store, 40% would look up offers, and 39% would earn or track rewards or opt in for coupons or discounts. After all that, payment sits at 29%. So does all this add up to a high-tech wake-up call? Not quite, but it’s closer to dawn than midnight.—Angel Abcede
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