Snacks & Candy

7-Eleven Partners With Influencer for Latest Snack LTO

Kerwin’s Snack Party Mix Popcorn will debut at pop-up store at ComplexCon
Kerwin’s Snack Party Mix Popcorn
Photograph courtesy of 7-Eleven Inc.

IRVING, Texas — 7-Eleven Inc. has teamed with talk-show host and comedian Kerwin Frost to open a pop-up 7-Eleven store at the fifth-annual ComplexCon to unveil the limited-edition Kerwin’s Snack Party Mix Popcorn.

Made with white chocolate popcorn, candied chocolate pieces, cinnamon toasted cereal and chocolate cake mix, the party mix snack comes in a canister with a specially designed label by the Harlem-born entertainer and designer Kerwin Frost.

Fans attending ComplexCon—a festival of brands, art, music and food—in Long Beach, Calif., on Nov. 6-7 have the chance to taste the limited-run popcorn mix within his part-retail, part-museum and part-performance space Kerwin’s Kingdom at the convention. The castle booth includes a pop-up 7-Eleven store featuring a custom vinyl graphic of the official co-branded Kerwin’s Snack Party Mix Popcorn. Shelves will be stocked with the special-edition snack along with Kerwin’s favorite 7-Eleven private-label chips, candy, popcorn and drinks, including 7-Select Buffalo Chicken Dip-Flavored Wavy Potato Chips, Gummi Blue Sharks and Replenish Guava Splash, all of which will be distributed for free.

“Some of my best memories growing up are from visiting my neighborhood 7-Eleven store in Harlem and picking out my favorite snacks with my friends. It’s crazy that all of these years later I’m kicking off a partnership with the brand and creating my very own co-branded private-label snack,” said Frost. "I had so much fun designing a label that fits my style that I know my fans and 7-Eleven fans will love.”

A limited amount of Kerwin’s Snack Party Mix Popcorn will also be available for sale at one 7-Eleven store in West Hollywood, Calif., and one 7-Eleven store in New York City while supplies last.

“7-Eleven’s private-label portfolio is made up of hundreds of high-quality, differentiated products that come at a great value,” said Marissa Jarratt, chief marketing officer at 7-Eleven. “Working with Kerwin to create a limited-edition, co-branded product has been an awesome experience, … and it’s just the beginning of our partnership.”

Based in Irving, Texas, 7-Eleven operates, franchises or licenses more than 77,000 stores in 18 countries and regions, including 16,000 in North America. In addition to 7-Eleven stores, 7-Eleven Inc. operates SpeedwayStripesLaredo Taco Company and Raise the Roost Chicken and Biscuits locations.

Kerwin Frost is a Harlem, N.Y.-born jack-of-all-trades entertainer. The DJ, journalist and designer is responsible for setting trends and influencing the latest fashion, music, comedic and cultural phenomenons.

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