BATTLE CREEK, Mich. — Hopping aboard the spicy-chicken-sandwich trend, Pringles has partnered with the Wendy’s quick-service-restaurant chain for its latest limited-time flavor.
Pringles Wendy’s Spicy Chicken “packs all of the crispy, spicy flavor” of the sandwich into one bite, according to Kellogg Co., which manufactures Pringles potato crisps.
“Our partnership with Wendy’s is a match made in flavor-heaven, so we’re thrilled to have another collab with an equally talked about, fan-favorite menu item,” said Gareth Maguire, senior director of marketing for Pringles. “Following the enthusiasm for Pringles Baconator, we knew we had to challenge ourselves and perfectly capture the flavor of another popular menu item. The debut of Pringles Wendy’s Spicy Chicken provides a crunchy, unnecessarily genius way to enjoy the spicy, juicy deliciousness of the No. 1 hands-down best chicken sandwich in the U.S. … in a single crisp.”
Each can of Pringles Wendy’s Spicy Chicken comes with a code for a free spicy chicken sandwich from Wendy’s, available with purchase via mobile order.
“Pringles Wendy’s Spicy Chicken crisps perfectly encapsulate everything fans have come to know, love and expect from Wendy’s iconic chicken sandwich.” said Carl Loredo, chief marketing officer for the Wendy’s Co. “Wendy’s fans can now enjoy our insanely flavorful Spicy Chicken Sandwich in their crisps to satisfy taste-buds until their next restaurant visit.”
The limited-edition Pringles Wendy’s Spicy Chicken is available on shelves at retailers nationwide starting in June.
Battle Creek, Mich.-based Kellogg Co. manufactures several popular snack brands, including Pringles, Cheez-It, Pop-Tarts, Kashi, RXBar and more.
Dublin, Ohio-based Wendy’s operates or franchises more than 6,800 restaurants worldwide.