PLANO, Texas — PepsiCo’s Frito-Lay is bringing its Flamin' Hot flavor to its Smartfood popcorn brand.
New Smartfood Flamin' Hot White Cheddar Flavored Popcorn will hit store shelves July 8 for a limited time.
The air-popped popcorn combines flavors of white cheddar cheese and Flamin' Hot heat with 15 grams of whole grains per serving.
"We don't want people to get hot and bothered in their hunt for Smartfood Flamin' Hot White Cheddar, so following the June sneak peek at Walmart, it will be available nationwide," said Tracey Williams, senior marketing director for Frito-Lay North America.
Smartfood Flamin' Hot White Cheddar Flavored Popcorn is free of artificial flavors and contains no added MSG, fitting in with Smartfood's longstanding commitment to using only premium ingredients.
While supplies last, Smartfood Flamin' Hot White Cheddar Flavored Popcorn will be available through the summer at select retailers, searchable via the store locator at Smartfood.com. The new popcorn flavor is available in multiple sizes with suggested retail prices from $1.89 to $3.99.
The Smartfood brand is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo, Purchase, N.Y.